• 简介 / About

    设计马拉松 / DESIGN DAY Marathon

    作为北京设计周的重要学术活动之一,设计马拉松是由北京服装学院和其他多所国内外高校联合举办的大型国际竞赛活动。自2016年首届马拉松开始至今,每年都由企业与国内外院校共同发起,近百名青年设计师参与其中,成果丰硕且落地。设计马拉松致力于推动企业与学术之间共赢,它能快速集结行业师生与专家,一起动脑动手为企业与机构棘手的设计问题找到解答!也为输出企业需要的设计人才提供有效渠道。

     

    As one of the most significant academic activities of Beijing Design Week, Design Day Marathon is a major international competition jointly held by Beijing Institute of Fashion Technology and many other universities domestic and overseas. Since the first marathon in 2016, it has been launched by enterprises and universities at home and abroad every year. Nearly 100 young designers have participated in it, achieving fruitful results. Committed to promoting a win-win situation between enterprises and academia, Design Day Marathon allows teachers, students and experts in the industry gather together to brainstorm and find solutions to design problems of enterprises and institutions. It also provides an effective channel of design talents for enterprises.

     

    2016-2021设计马拉松统计数据 / 2016-2021 Design Day Marathon Statistics

    参与地区 / Countries & Regions:30

    参与高校 / Schools:340

    参与专家 / Experts:223

    总报名学员 / Total Participants:7400

    工作坊学员 / Workshop Participants:900+

    工作坊导师 / Workshop Tutors:150+

    工作坊方案 / Workshop Projects:100+

    直播间数量 / Live Streamings:38

    直播观看量 / Live Streaming Views:96000

    支持学校 / Supporting Schools:76

    支持媒体 / Support Media:16

    学术委员 / Academic Committees:15

    组委会 / Organizing Committees:18

     

    2021年设计马拉松 / 2021 DESIGN DAY MARATHON

    设计可持续的福祉
    2021/09/11 – 10/02

    人类福祉(Human well-being)指的是健康、幸福并且物质上富足的生活状态。可持续发展的最终目的是提高人类福祉,满足当代人和后代人的物质和精神需求。随着物质水平的提高,社会出现了福祉族(Well-beinger)这些高度追求健康生活与幸福感的人。福祉族追求不再是物质满足,而是通过调节精神和身体追求更为健康的可持续生活。今年的设计马拉松,我们邀请来自国内外知名设计师,和马拉松学员们共同打造心目中的福祉族,为自己的未来福祉做设计,为可持续的生活献策。

     

    Designing Sustainable Well-Being
    2021/09/11 – 10/02

    Human well-being encompasses material well-being, relationships with family and friends, and emotional and physical health. The ultimate goal of sustainable development is to improve human well-being and meet the material and emotional needs of the present and the future generations. With the improvement on material well-being, well-beingers, who highly pursue healthy life and happiness, appeared in the society. The pursuit of the well-beingers is no longer material satisfaction, but a more healthy and sustainable life through the adjustment of mind and body. ddM 2021 invited well-known designers from home and abroad, together with the ddM trainees, to create their own "well-beinger”, and to design for our own future and sustainable life.
     

    2021设计马拉松统计数据 / 2021 Design Day Marathon Statistics

    参与地区 / Countries & Regions:30

    参与高校 / Schools:76

    参与专家 / Experts:12

    工作坊学员 / Workshop Participants:300

    工作坊导师 / Workshop Tutors:45

    工作坊方案 / Workshop Projects:25

    支持学校 / Supporting Schools:76

    支持媒体 / Support Media:16

    学术委员 / Academic Committees:15

    组委会 / Organizing Committees:18

    直播间数量 / Live Streamings:12

    直播观看量 / Live Streaming Views:36000

     

    2020年设计马拉松 / 2020 DESIGN DAY MARATHON

    马拉松即兴直播间
    2020/09/19 – 09/20

    受到疫情影响,整个春季我们透过互联网在线工作。对于目前正工作与上课的您,想必能感受到自己犹如“网红直播”,面对镜头无畏无惧侃侃而谈。鉴于此,我们打算将2020年设计马拉松设定为直播带货(知识干货)的形式,推出短平快的网红知识节目,介绍个人或者组织如何在2020年靠着强大的适应力,让工作与生活变得更美好。

    这种多节目融合的工作坊形态,就是今年的马拉松即兴直播间(Marathon Live Jam)。它就如同一个开放、趣味而流动的市集,导师或院校可自行申请1-2个小时的直播节目,挂在九月中旬设计马拉松活动的时间段里成为一个“节目摊位”。我们会依托推流平台Streamyard或者OSB开展直播,内容将推流至中国与国际主要流媒体平台。

     

    Marathon Live Jam
    2020/09/19 – 09/20

    During the pandemic, we have moved our daily operations and teachings online. Therefore, you must feel that you are more and less like a “Internet Celebrity". In view of this, we are planing to set Design Day Marathon 2020 as a "Live Broadcast" workshop and launch a knowledge-based online program with the theme of “Thank God I'm Doing Pretty Well”to show your resilience of work and living during the past days of 2020.

    We name this multi-programs workshop as Marathon Live Jam. It's like an open, fun and mobile market. Individual teachers or schools can apply for a 1-2 hours program upon request, and host a "program booth" during the Design Day Marathons in mid-September.We will rely on platforms either Streamyard or OSB for broadcasting, and the content will be pushed to the main streaming platforms both China and Worldwide.

     

    2020设计马拉松统计数据 / 2020 Design Day Marathon Statistics

    参与地区 / Countries & Regions:13

    参与高校 / Schools:340

    直播嘉宾 / Live Guests:150

    直播间数量 / Live Streamings:26

    直播观看量 / Live Streaming Views:58822

    支持学校 / Supporting Schools:41

    支持媒体 / Support Media:11

    学术委员 / Academic Committees:15

    组委会 / Organizing Committees:18

     

    2019年设计马拉松 / 2019 DESIGN DAY MARATHON

    青银共创未来

    2019/08/10 – 09/26

    2019年的设计马拉松由北京服装学院艺术设计学院、西南交通大学国际老龄科学研究院共同发起,冀望让跨代银发长者与青年学生共同参与我们的设计挑战,通过有系统的工作坊规划和安排,能有效帮助我们找到“老的价值”,推动更多人对于“健康老化”的理解,并教导大众认知“什么是老”。届时将有15位跨界导师、100多位学员参与到活动中来,预计产出数十个具有商业价值的创新适老设计方案。

     

    Co-create Future with Youth & Elderly
    2019/08/10 – 09/26

    The 2019 Design Day Marathon was host by the School of Art and Design of Beijing Institute of Fashion Technology and National Interdisciplinary Institute of Aging of Southwest Jiaotong University, encouraging the elderly and the young students to participate in the design challenge together. The systematic arrangement of the workshop allows us to find "the Value of Aging”, promotes the understanding of "Healthy Aging”. There will be 15 tutors, and more than 100 designers participating in the event. It is expected to produce more than 50 innovative and aging-friendly design schemes with commercial value.

     

    2019设计马拉松统计数据 / 2019 Design Day Marathon Statistics

    参与地区 / Countries & Regions:30

    参与高校 / Schools:61

    工作坊学员 / Workshop Participants:196

    工作坊导师 / Workshop Tutors:18

    工作坊方案 / Workshop Projects:20

    支持学校 / Supporting Schools:11

    支持媒体 / Support Media:15

    学术委员 / Academic Committees:15

    组委会 / Organizing Committees:18

     

    2018年设计马拉松 / 2018 DESIGN DAY MARATHON

    设计更好的银发互联网用户体验
    2018/08/01 – 09/24

    2018年设计马拉松的主题是“为银发而设计”,活动跨越2个多月的时间,集结了来自4个国家27所高校的158名学员,从网站使用体验、社交软件体验、智能设备体验等三大方向的设计调研着手,提出了十二个具体的设计痛点,为老年人的生活、娱乐、健康、环境、幸福感等课题进行设计。本次设计马拉松由北京服装学院、台湾中原大学、澳大利亚科廷大学、韩国国民大学、韩国祥明大学、腾讯社会研究中心联合主办。同时间获得澳大利亚驻华使馆、大韩民国驻华使馆、腾讯视频、腾讯新闻、U40文化产业工作营、班德文创等机构大力支持。

     

    Designing Seniors Internet Experience
    2018/08/01 – 09/24

    2018 DESIGN DAY Marathon was initiated by Tencent Social Research Center and Beijing Institute of Fashion Technology, with 158 students from 27 universities at home and abroad participating in the theme of “Designing a Good Silver Internet Experience”, website experience, social software experience and intelligence for the elderly. The event was jointly organized by Beijing Institute of Fashion Technology, Tencent Social Research Center, Chung Yuan Christian University, Curtin University, Kookmin University, and Sangmyung University; U40 Cultural Industry Work Camp and Bind Institute of Culture and Creativity Co-organized; and supported by major industry experts and cultural institutions of the International Embassies. This DESIGN DAY Marathon is distinguished from traditional design workshops, through engagement of a rich diversity of design education, research practices and a tight project experience.

     

    2018设计马拉松统计数据 / 2018 Design Day Marathon Statistics

    参与地区 / Countries & Regions:21

    参与高校 / Schools:27

    参与专家 / Experts:15

    工作坊学员 / Workshop Participants:158

    工作坊导师 / Workshop Tutors:12

    工作坊方案 / Workshop Projects:15

    支持学校 / Supporting Schools:9

    支持媒体 / Support Media:15

    学术委员 / Academic Committees:15

    组委会 / Organizing Committees:18

     

    2017年设计马拉松 / 2017 DESIGN DAY MARATHON

    24小时快速设计
    2017/09/20 – 09/22

    2017年设计马拉松是一个跨界快速设计大赛,活动地点在京城逼格文创社区“朝阳燕京里”。来自国际的130位设计名将齐聚一堂,24小时不合眼工作坊进行创意拼搏展现无比体力。2017年设计马拉松也是北京服装学院科学·艺术·时尚节系列活动,由北京服装学院、澳大利亚科廷大学、韩国国民大学联合主办;并且获得澳大利亚驻华使馆、大韩民国驻华使馆的支持。作为全线设计“短平快”的竞赛形式,设计马拉松为当下的设计思维和教育创新办学提供一个全新的尝试 。它是一个设计加速器,协助企业脑暴设计项目,同时也是个广阔的社交平台,让参与大赛设计师们加速结交小伙伴,并还得到设计大咖的指导。

     

    24 Hours Rapid Design
    2017/09/20 – 09/22

    The 2017 DESIGN DAY Marathon was an all-round rapid design competition made up of three phases: the opening forum, the 24-hour rapid design and presentation & award ceremony. The Design Marathon took advantage of design thinking to develop projects commissioned by enterprises, and promoted cooperation between enterprises in different fields and participants. The competition ranged from design planning, space design, visual design, product design, interactive design, fashion design and so on. Designers involved in the marathon required strong ability in handling stress, and did their best within 24 hours to present a detailed and practicable design scheme eventually. The winning team received bonus, prizes, corresponding internships and job opportunities. The 2017 DESIGN DAY Marathon was hosted by Beijing Institute of Fashion Technology, Curtin University, and Kookmin University, organized by Bind Institute of Culture and Creativity, and sponsored by Beijing International Design Week Design Tour, Australian Embassy in China, South Korean Embassy in China, and Qingfan.

     

    2017设计马拉松统计数据 / 2017 Design Day Marathon Statistics

    参与地区 / Countries & Regions:7

    参与高校 / Schools:25

    参与专家 / Experts:10

    工作坊学员 / Workshop Participants:120

    工作坊导师 / Workshop Tutors:10

    工作坊方案 / Workshop Projects:15

    支持学校 / Supporting Schools:9

    支持媒体 / Support Media:10

    学术委员 / Academic Committees:15

    组委会 / Organizing Committees:18

  • 设计马拉松问答集 / DDM Questions and Answers

    什么是设计马拉松?/ What is a Design Day Marathon?

    作为北京设计周期间最重要的学术活动之一,设计马拉松是由北京服装学院和国内外高校联合举办的大型国际设计工作坊,活动内容的组成包含讲座、工作坊、展览等。自2016年开始至今已集结十多个国家百所高校共同参与,累积学员超过7000人次,并产出大量具有商业价值的设计方案。设计马拉松致力于推动企业与学术共赢,能快速集结国际专家与师生力量,为企业棘手的设计问题找到解答,也为输出企业所需人才提供有效渠道。

    As one of the most important academic activities during Beijing Design Week, Design Day Marathon is a large-scale international design workshop jointly organized by Beijing Institute of Fashion Technology and domestic and foreign universities. The content of the event includes lectures, workshops, exhibitions, etc. Since 2016, it has gathered more than 100 universities in more than ten countries to participate, accumulating more than 7,000 students, and producing a large number of design solutions with commercial value. Design Day Marathon is committed to promoting a win-win situation between enterprises and academia. It can quickly gather international experts, teachers and students to find answers to difficult design problems for enterprises, and also provide an effective channel for exporting talents needed by enterprises.


    设计马拉松的目的为何?/ What is the purpose of the Design Day Marathon?

    设计马拉松透过前沿的教学手段与设计工具,推动学生快速融入跨学科的知识学习,透过与传统不同的研究方法让设计教学翻转为“先学后教”模式,其三个目的分别是:

    第一、探索非常规的设计教学模式

    过去,一个学期的课程,设计周期需要近四个月。这期间包含冗长的设计调研、设计草案、用户研究、设计成果产出以及用户测试。现在,设计马拉松能够帮学生们节省大量的设计时间,在很快的时间内产出成果,达成设计需求和目标。


    第二、提升同学们的学习能动性

    设计马拉松的组队来自于不同院校打通的团队成员,自然会形成相对良好的竞争机制。有竞争就有比较,因为打破了多数同学在其本校学习的舒适区,所以参与课题的国内外学生会透过竞争的过程产生积极的学习意愿。由此,可发现多数学员们能够自然形成参与团队设计项目过程的强大意愿和能动力。


    第三、让老师与学员更好地融入国际语境下的设计教学

    此外,因为指导老师来自于全球院校,透过国际语境下的项目团队激发学生们之间的学习自主性。课题延伸到了全球国际师生们共同探讨的模式,所以设计马拉松对于设计的理解,对于企业设计需求的理解也更为宽阔,并且透过全球化的协同设计行动,能够让设计在思考的过程当中更为全面。


    Through cutting-edge teaching methods and design tools, Design Day Marathon promotes students to quickly integrate into interdisciplinary knowledge learning, and transforms design teaching into a "learn first, then teach" model through research methods different from traditional ones. Its three purposes are:

    First, explore unconventional design teaching modes
    In the past, for a semester-long course, the design cycle took nearly four months. This period includes lengthy design research, design drafts, user research, design output, and user testing. Now, the design day marathon can help students save a lot of design time, produce results in a very short time, and achieve design requirements and goals.


    Second, improve students' learning motivation
    The Design Day Marathon team comes from team members who are connected with different colleges, and will naturally form a relatively good competition mechanism. When there is competition, there is comparison. Because it breaks the comfort zone of most students studying in their own schools, domestic and foreign students who participate in the project will generate positive learning willingness through the process of competition. From this, it can be found that most students can naturally form a strong willingness and motivation to participate in the team design project process.


    Third, let teachers and students better integrate into design teaching in an international context
    In addition, because the instructors come from global institutions, the project team in the international context stimulates the autonomy of learning among students. The topic extends to the mode of joint discussion by international teachers and students around the world, so the design day marathon has a broader understanding of design and enterprise design needs, and through global collaborative design actions, design can be made in the process of thinking. more comprehensive.


    马拉松每年的主题有什么特殊之处?/ What is so special about the annual theme of the marathon?

    设计马拉松的主题年年都和国际上发生的重大事件进行绑定,其目的是希望老师与学员们能够更关注当下的社会发展。这些主题从适老化改造、数字鸿沟的消除、疫情期间生活与学习到社会福祉的可持续发展,无一不和趋势动态产生强力关联。

    The theme of the design day marathon is bound to major events in the world every year. The purpose is to hope that teachers and students can pay more attention to the current social development. These themes, ranging from age-appropriate transformation, closing the digital divide, living and learning during the pandemic, to sustainable development of social well-being, are strongly linked to trend dynamics.


    设计马拉松工作坊与传统工作坊有何不同?/ How is a Design Day Marathon workshop different from a traditional workshop?

    不同于一周内的工作坊或一学期的设计课程,设计马拉松提供了一个适中的,近一个月的设计课程。设计马拉松工作坊的实施节点包含开题、中期及最终答辩。其过程也参照学生毕业设计指导环节的结构来安排,简而言之,设计马拉松工作坊是一个具备传统毕业设计全流程的设计挑战,因为其时间紧凑,学员们必须在一个月内产出等同毕业设计的成果,成为过程中学员们所面临的最大挑战。

    Unlike a one-week workshop or a semester-long design course, the Design Day Marathon offers a modest, nearly one-month design course. The implementation nodes of the design day marathon workshop include opening, mid-term and final defense. The process is also arranged according to the structure of the students' graduation design guidance. In short, the design day marathon workshop is a design challenge with the whole process of traditional graduation design. Because of its tight time, the students must produce the same amount of work within one month. The results of the graduation project have become the biggest challenge faced by the students in the process.


    设计马拉松工作坊在课题命题上有什么举措?/ What measures does the Design Day Marathon Workshop have on the topic proposition?

    由导师所提出的设计课题当中,能看到不少和企业绑定的设计实题。透过与企业合作命题,能够培养学员们面向社会课题的敏感性以及灵活度,将企业需求转换成为学生未来到该企业实习与工作的动力。结合社会所需的设计方向,覆盖企业需求的设计课题,成为设计马拉松导师在课题命题上非常重要的考量因素。

    Among the design topics proposed by the tutors, we can see many practical design problems that are bound to the enterprise. Through the proposition of cooperation with enterprises, it can cultivate students' sensitivity and flexibility towards social issues, and convert the needs of enterprises into the driving force for students to practice and work in the company in the future. Combining the design direction required by the society and covering the design topics required by the enterprise has become a very important consideration factor for the design day marathon instructors in the topic proposition.


    设计马拉松的重要合作机构有哪些?/ Who are the important partners of the Design Day Marathon?

    联合国教科文组织国际创意与可持续发展中心、中国教育网络电视台、凤凰网、北京国际设计周、北京设计学会、美啊

    International Center for Creativity and Sustainable Development under the auspices of Unesco, China Education Television, Phoenix net,Beijing Design Week,Beijing Design Society,Meia


    设计马拉松的重要合作院校有哪些?/ Who are the important partner schools of Design Day Marathon?

    意大利米兰理工大学设计学院、意大利米兰语言和传播自由大学、美国加州大学河滨分校、西班牙赫罗纳大学媒体学院、韩国国民大学技术设计研究院、韩国祥明大学公共设计中心、澳大利亚科廷大学设计与建筑环境学院、匈牙利佩奇大学建筑学院、泰国宋卡王子大学数字媒体系、马来西亚多媒体大学、印尼建国大学设计学院、台湾中原大学商业设计系、澳门理工学院艺术高等学校、广州美术学院工业设计学院、北京航空航天大学机械学院工业设计系、北京邮电大学数字媒体与设计艺术学院、西南交通大学建筑与设计学院、中央音乐学院、北京工业大学艺术设计学院、北京信息职业技术学院、北京印刷学院、丽江文化旅游学院、鲁迅美术学院、南京信息工程大学艺术学院、南京艺术学院工业设计学院、南开大学文学院、四川大学艺术学院、天津美术学院动画艺术系

    Politecnico di Milano,Libera Università di lingue e comunicazione IULM MILANO,University of California, Riverside,School of Media, University of Girona, Spain,Kookmin University Institute of Technology Design,School of Design and Built Environment, Curtin University, Australia; School of Architecture, University of Pecs, Hungary; Department of Digital Media, Prince of Songkla University, Thailand; School of Industrial Design, Guangzhou Academy of Fine Arts, Department of Industrial Design, School of Mechanical Engineering, Beihang University, School of Digital Media and Design Art, Beijing University of Posts and Telecommunications, School of Architecture and Design, Southwest Jiaotong University, Central Conservatory of Music, School of Art and Design, Beijing University of Technology, Beijing Information Vocational Technology College, Beijing Institute of Graphic Design, Lijiang Institute of Culture and Tourism, Luxun Academy of Fine Arts, School of Art of Nanjing University of Information Technology, School of Industrial Design of Nanjing University of the Arts, School of Literature of Nankai University, School of Art of Sichuan University, Department of Animation Art of Tianjin Academy of Fine Arts


    设计马拉松的参与学生分布哪些国家地区?/ Which countries are the participating students of the Design Day Marathon?

    主要分布12个国家,包括:中国、意大利、美国、英国、澳大利亚、加拿大、瑞典、韩国、俄罗斯、泰国、马来西亚、印尼

    Mainly distributed in 12 countries, including: China, Italy, the United States, the United Kingdom, Australia, Canada, Sweden, South Korea, Russia, Thailand, Malaysia, Indonesia


    我如何访问设计马拉松的官网相关活动网站?/ How do I access the Design Day Marathon's official website related event website?

    设计马拉松官网 / Design Day Marathon official website: https://www.designmarathon.cn/

    设计马拉松油管频道 / Design Day Marathon YouTube Channel: https://www.youtube.com/c/DesignMarathon

    2021年设计马拉松即兴直播间(美啊)/ 2021 Design Day Marathon Impromptu Live Room (Meia): http://meia.me/course/170175

    2020年设计马拉松即兴直播间(美啊)/ 2020 Design Day Marathon Impromptu Live Room (Meia): http://meia.me/course/169968



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