• 简介 / About

    设计马拉松 / DESIGN DAY Marathon

    作为北京设计周期间最重要的学术活动之一,“设计马拉松”是由北京服装学院与北京设计学会联合发起的公益性大型国际工作坊,涵盖国内外多所高校和机构,如:北京航空航天大学、北京邮电大学、四川大学、鲁迅美术学院、中央美术学院、天津美术学院、南京艺术学院、中国音乐学院、云南艺术学院、台湾中原大学、意大利米兰理工大学、澳大利亚科廷大学、匈牙利佩奇大学、韩国祥明大学、韩国国民大学、腾讯社会研究中心、凤凰网等。“设计马拉松”以工作坊为核心,结合圆桌、设计行走与巡展等新形态教育手段,打造国际性的设计教育平台,搭建学校、教师、学生和行业界之间的沟通桥梁。秉承其开放性的本质,联结国内外各大高校、研究机构、政府部门、私人企业等自身优质资源,共创设计教育与设计产业的未来价值。

     

    自2016年开始至今,设计马拉松已集结十多个国家百所高校共同参与,超过千名青年设计学员积极参与。工作坊平台为各类文化、艺术等相关项目的实践与共建提供了有力推动,促进了产业与学术之间的共赢,同时为企业和机构解决了棘手的设计问题。相较于常规的工作坊,设计马拉松有着非常特殊的属性。首先,拥有较长的时间安排和更高的工作要求,确保学员们能产出更完整的成果;此外,具有明确竞赛性质,招生初期进行筛选,确保导师能够指导优质学员,并确保组内学员之间的专业能力较为平均;最后,工作坊的导师和学员来自国内外不同院校,这种跨文化语境让他们能够相互认识,共同探索新技能,并融入国际化学习环境,为学员们带来独特的学习体验。

     

    设计马拉松秉持“⼈类命运共同体”观念,在全球共同关注重大发展议题与联合国可持续发展⽬标的引领之下,在过去8年的努力下,已经逐步构建出一个开源共创、交叉学科、跨越⽂化的国际化实践教学与交流平台。

     

    As one of the most important academic activities during Beijing Design Week, "Design Day Marathon" is a large-scale non-profit international workshop jointly initiated by Beijing Institute of Fashion Technology and Beijing Design Society, many universities and institutions in China and other areas or countries, such as Beihang University, Beijing University of Posts and Telecommunications, Sichuan University, Lu Xun Academy of Fine Arts, Central Academy of Fine Arts, Tianjin Academy of Fine Arts, Nanjing University of the Arts, China Conservatory of Music, Yunnan Arts University, Taiwan Chung Yuan Christian University,Politecnico di Milano, Curtin University, Pécs University Hungary, Sangmyung University, Kookmin University, Tencent Research Center of Society, Ifeng.com, etc. . "Design Day Marathon" takes workshops as the core, combines Round Tables, Design Walks, and Exhibition tours, and other new forms of education to create an international design education platform and build a communication bridge between schools, teachers, students, and the industry. Adhering to its nature of openness, it connects China and international universities, research institutions, government departments, private enterprises and other high-quality resources to create the future value of design education and design industry.

     

    Since its inception in 2016, Design Day Marathon Workshop has attracted hundreds of colleges and universities from more than ten countries to participate, and more than a thousand young students have actively participated. The workshop provides a strong impetus for the practice and co-construction of various cultural, artistic, and other related projects, promotes a win-win situation between industry and academia, and solves difficult design problems for enterprises and institutions. Different from conventional workshops, the Design Day Marathon Workshop has very special attributes. First of all, it has a longer work schedule and higher requirements to ensure that the students can produce more complete results; in addition, it has a clear competition, and screening is carried out at the beginning of enrollment to ensure that the tutors can guide high-quality students and ensure that the professional ability of the students in the group is relatively equal; finally, the instructors and students of the workshop come from different institutions at China or other countries or districts. This cross-cultural context allows them to get to know each other, explore new skills together, and integrate into an international learning environment, providing students with a unique learning experience.

     

    Adhering to the concept of "Community of Human Destiny", and under the guidance of the major development issues of global concern and the United Nations' Sustainable Development Goals, Design Day Marathon has gradually built up an open source co-creation, cross-disciplinary, and cross-functional international practical teaching and exchange platform over the past eight years.

     

    2016-2023设计马拉松统计数据 / 2016-2022 Design Day Marathon Statistics

    参与地区 / Countries & Regions:46

    参与高校 / Schools:500

    参与专家 / Experts:333

    总报名学员 / Total Participants:8000+

    工作坊学员 / Workshop Participants:1450+

    工作坊导师 / Workshop Tutors:210+

    工作坊方案 / Workshop Projects:152

    直播间数量 / Live Streamings:60+

    直播观看量 / Live Streaming Views:266000

    支持学校 / Supporting Schools:97

    支持媒体 / Support Media:20

    学术委员 / Academic Committees:11

    组委会 / Organizing Committees:18

     

    2023年设计马拉松 / 2023 DESIGN DAY MARATHON

    先进的设计业务
    2023/09/14 – 09/30

    若要在AIGC时代成为设计业务领导者,最重要的能⼒有两项。第⼀,具备业务思维视⻆。只有深⼊了解客户需求和市场趋势,提升业务思维视⻆,才能把握⾏业机遇,提供更优质的服务;第⼆,具备有效的设计表达能⼒。加强设计能⼒、管控设计全流程、探索新的设计表达⽅式,不断提升效率才能满⾜客户不断变化的需求,从⽽成为AIGC时代的设计业务领导者。

     

    Advanced Design Business

    2023/09/14 – 09/30

    To be a design business leader in the AIGC era, there are two most important strengths. The first is to be able to think business-like. Only by deeply understanding customer needs and market trends, and by improving the way we think about business, can we grasp the opportunities in the industry and provide better services. Second, we need to have the power of effective design expression. Strengthening design power, controlling the entire design process, exploring new ways of design expression, and continuously improving efficiency are the only ways to satisfy the ever-changing needs of our clients so that we can become a leader in the design business in the AIGC era.

     

    2023设计马拉松统计数据 / 2023 Design Day Marathon Statistics

    参与地区 / Countries & Regions:46

    参与高校 / Schools:208

    参与专家 / Experts:16

    工作坊/Workshop :84

    工作坊学员 / Workshop Participants:349

    工作坊导师 / Workshop Tutors:56

    工作坊方案 / Workshop Projects:91

    支持学校 / Supporting Schools:35

    支持媒体 / Support Media:30

    学术委员 / Academic Committees:11

    组委会 / Organizing Committees:18

    新闻发送量/News Delivery Volume:59

    官网与自媒体关注度/Web and Self-media Attention:3000+

    直播间数量 / Live Streamings:10

    直播观看量 / Live Streaming Views:60000+

     

    2022年设计马拉松 / 2022 DESIGN DAY MARATHON

    优雅的生活
    2022/09/10 – 10/02

    世界正经历着前所未有的重置,尚未解除的疫情对人们的健康、经济和生活幸福感的持续影响,随之而来的是人们的担忧、感伤、焦虑,以及不确定感,这让我们的生活变的不优雅。值得庆幸的是,随着这个”重置”,人们渴望优雅的生活越发强烈,我们开始看到⼀个重获新生的时代正在形成,它有望使⼈们的⽣活变得更加美好。“优雅”并非备物质上的奢侈,并非名利上的支撑,也不需要一大堆追捧自己的人。“优雅”可以是更深层次的人际关系、可以是对未来采取的开放与包容态度、可以是更强烈的自我满足感、亦或是对⽣活更深刻的欣赏。
    今年的设计马拉松,让我们保有更宽阔的心胸、懂得可取可舍、谦卑有礼待人、关注地球危机、奉献社会大众、爱护朋友家人。让我们从疫情所打乱的生活中找到更优雅的生活态度,一起成为优雅的生活者。

     

    Graceful Life
    2022/09/10 – 10/02

    The world is going through an unprecedented reset. The ongoing pandemic continues to affect people's health, economy, and quality of life, leading to worry, sadness, anxiety, and uncertainty, making our lives seem ungraceful. Fortunately, this "reset" has also sparked a desire in people to live a more graceful life and we are beginning to see a rebirth of sorts that promises to make people's lives better. "Graceful" does not mean material luxury, nor does it require fame and wealth, or the approval of many people.

     

    2022设计马拉松统计数据 / 2022 Design Day Marathon Statistics

    参与地区 / Countries & Regions:46

    参与高校 / Schools:126

    参与专家 / Experts:12

    工作坊学员 / Workshop Participants:345

    工作坊导师 / Workshop Tutors:60

    工作坊方案 / Workshop Projects:59

    支持学校 / Supporting Schools:35

    支持媒体 / Support Media:20

    学术委员 / Academic Committees:9

    组委会 / Organizing Committees:21

    直播间数量 / Live Streamings:12

    直播观看量 / Live Streaming Views:50000

     

    2021年设计马拉松 / 2021 DESIGN DAY MARATHON

    设计可持续的福祉
    2021/09/11 – 10/02

    2021年的设计马拉松主题为“设计可持续的福祉”。人类的福祉(Human well-being)指的是健康幸福和物质上富足的生活状态。当前,我们常关注的可持续发展目标,其最终目的是提高人类福祉,满足当代人和后代人在物质和精神这两方面的需求。随着物质水平的提高,我们的社会出现了福祉族(Well-beinger)这些高度追求健康生活与幸福感的人群。福祉族追求的不仅仅是物质上的满足,而是通过调节心灵和身体来达到更为健康与幸福的生活状态。今年的设计马拉松集结来自30个地区76所高校300名学员,透过在线工作坊共同为自己和他人的未来生活设计与献策,最后共产出25个关注可持续发展的设计方案。此外,活动期间的直播间也吸引了6800名学员注册,以及观看人次4万人。

     

    Designing Sustainable Well-Being
    2021/09/11 – 10/02

    The theme for the 2021 Design Day Marathon is "Designing for Sustainable Well-Being". Human well-being refers to a state of health, happiness, and material abundance. The Sustainable Development Goals, which we often focus on today, are ultimately aimed at improving human well-being and meeting the material and spiritual needs of present and future generations. With the improvement of material level, there are well-being groups in our society who are highly pursuing a healthy and happy life. They strive not only for material satisfaction, but also for a healthier and happier life by adjusting their minds and bodies.

     

    2021设计马拉松统计数据 / 2021 Design Day Marathon Statistics

    参与地区 / Countries & Regions:30

    参与高校 / Schools:76

    参与专家 / Experts:12

    工作坊学员 / Workshop Participants:300

    工作坊导师 / Workshop Tutors:45

    工作坊方案 / Workshop Projects:25

    支持学校 / Supporting Schools:76

    支持媒体 / Support Media:16

    学术委员 / Academic Committees:15

    组委会 / Organizing Committees:18

    直播间数量 / Live Streamings:12

    直播观看量 / Live Streaming Views:36000

     

    2020年设计马拉松 / 2020 DESIGN DAY MARATHON

    马拉松即兴直播间
    2020/09/19 – 09/20

    2020年的设计马拉松主题为“马拉松即兴直播间”(Marathon Live Jam),由于受到疫情影响,此次设计马拉松无法线下举行,因而转变为线上直播形式,用以介绍个人或组织如何在2020年靠着强大的适应力让生活与工作变得美好。结合热点话题带出有学术深度的直播形节目,如:国际城市流行趋势、后疫情生活方式设计、远程协作方法、Hands-on线上绘画、虚拟圆桌会议、智慧健康设计等。本次设计马拉松的共邀请直播嘉宾150余名,吸引6800名学员注册并覆盖院校340所,共吸引观看人数6万人次。

     

    Marathon Live Jam
    2020/09/19 – 09/20

    The theme of the 2020 Design Day Marathon is "Marathon Live Jam". Due to the impact of the pandemic, this Design Day Marathon cannot be held in person, so it has been transformed into an online live broadcast format to introduce how individuals and organizations can adapt to the changes of 2020 and make life and work better. Combining hot topics to bring out live broadcast programs with academic depth, such as: international urban trends, post-pandemic lifestyle design, remote collaboration methods, hands-on online painting, virtual roundtable meetings, smart health design, etc.

     

    2020设计马拉松统计数据 / 2020 Design Day Marathon Statistics

    参与地区 / Countries & Regions:13

    参与高校 / Schools:340

    直播嘉宾 / Live Guests:150

    直播间数量 / Live Streamings:26

    直播观看量 / Live Streaming Views:58822

    支持学校 / Supporting Schools:41

    支持媒体 / Support Media:11

    学术委员 / Academic Committees:15

    组委会 / Organizing Committees:18

     

    2019年设计马拉松 / 2019 DESIGN DAY MARATHON

    青银共创未来

    2019/08/10 – 09/26

    2019年的设计马拉松主题为“青银共创未来”,冀望让跨代银发长者与青年设计师共同参与设计挑战,通过有系统的工作坊规划和安排,有效帮助学员们发掘“老的价值”,帮助大众理解“健康老化”概念,并认识“什么是老”。本次活动由北京服装学院艺术设计学院、西南交通大学国际老龄科学研究院共同发起,集结来自30个地区61所高校196名学员,产出20多个具商业价值的创新适老设计方案。

     

    Co-create Future with Youth & Elderly
    2019/08/10 – 09/26

    The theme of the 2019 Design Day Marathon is "Co-Creating a Future with Youth and Elders", with the goal of enabling cross-generational seniors and young designers to participate in design challenges. Through systematic workshop planning and arrangement, it can effectively help students discover the "value of the elderly", while helping the public understand the concept of "healthy aging" and understand "what it means to be elderly".

     

    2019设计马拉松统计数据 / 2019 Design Day Marathon Statistics

    参与地区 / Countries & Regions:30

    参与高校 / Schools:61

    工作坊学员 / Workshop Participants:196

    工作坊导师 / Workshop Tutors:18

    工作坊方案 / Workshop Projects:20

    支持学校 / Supporting Schools:11

    支持媒体 / Support Media:15

    学术委员 / Academic Committees:15

    组委会 / Organizing Committees:18

     

    2018年设计马拉松 / 2018 DESIGN DAY MARATHON

    设计更好的银发互联网用户体验
    2018/08/01 – 09/24

    2018年设计马拉松的主题是“设计更好的银发互联网用户体验”,活动跨越2个月,集结来自21个地区27所高校158名学员,从网站使用体验、社交软件体验、智能设备体验等三个方向的设计调研着手,最后共产出十二个方案,为老年人的生活、娱乐、健康、环境、幸福感等方向的需求进行策划与落地设计。本次设计马拉松由北京服装学院、台湾中原大学、澳大利亚科廷大学、韩国国民大学、韩国祥明大学、腾讯社会研究中心联合主办。同时间获得澳大利亚驻华使馆、大韩民国驻华使馆、腾讯视频、腾讯新闻、U40文化产业工作营、班德文创等机构大力支持。

     

    Designing Seniors Internet Experience
    2018/08/01 – 09/24

    In this year’s workshop, We will discuss the challenges that seniors face when using the internet, and then brainstorm ideas on how to make the web more accessible to them. We will also look at inspiring examples of companies that have done a great job in designing user-friendly websites for seniors.
     

    2018设计马拉松统计数据 / 2018 Design Day Marathon Statistics

    参与地区 / Countries & Regions:21

    参与高校 / Schools:27

    参与专家 / Experts:15

    工作坊学员 / Workshop Participants:158

    工作坊导师 / Workshop Tutors:12

    工作坊方案 / Workshop Projects:15

    支持学校 / Supporting Schools:9

    支持媒体 / Support Media:15

    学术委员 / Academic Committees:15

    组委会 / Organizing Committees:18

     

    2017年设计马拉松 / 2017 DESIGN DAY MARATHON

    24小时快速设计
    2017/09/20 – 09/22

    2017年设计马拉松的主题是:“24小时快速设计”,它是一个跨界的快速设计大赛,来自国际间约130位设计学员齐聚一堂,这是一个24小时不合眼的工作坊。本次设计马拉松同时也获得澳大利亚驻华使馆、大韩民国驻华使馆的支持。作为全线“短平快”的竞赛性质工作坊,设计马拉松为当下的设计教育创新提供了全新的尝试 。它既是一个设计加速器,用来协助企业进行设计课题的脑暴与转化,同时也是个国际设计师的社交平台,让参与大赛的学员们在加速认识彼此的同时还获得国际设计大咖的教学指导。

     

    24 Hours Rapid Design
    2017/09/20 – 09/22

    The theme of the 2017 Design Day Marathon is: "24-hour rapid design", it is a cross-border rapid design competition, about 130 design students from all over the world gathered together, this is a 24-hour workshop.

     

    2017设计马拉松统计数据 / 2017 Design Day Marathon Statistics

    参与地区 / Countries & Regions:7

    参与高校 / Schools:25

    参与专家 / Experts:10

    工作坊学员 / Workshop Participants:120

    工作坊导师 / Workshop Tutors:10

    工作坊方案 / Workshop Projects:15

    支持学校 / Supporting Schools:9

    支持媒体 / Support Media:10

    学术委员 / Academic Committees:15

    组委会 / Organizing Committees:18

     

     

    2016年设计马拉松 / 2016 DESIGN DAY MARATHON

    登上TxD号,探索未来设计空间
    2016/11/02 – 11/07

    2016年设计马拉松的工作坊主题是:登上TxD号,探索未来设计空间。本次活动的目的是吸引那些对于新兴设计领域和热点时尚事件有所关注年轻学员来进行短期的设计培训。两天之内共安排了11个国际工作坊,200位学生与行业精英参与其中。这些工作坊包括:VR电影创作、广告传媒与营销、现场视觉艺术、交互游戏设计、实验动画艺术、智能产品开发、法国故事摄影、艺术音乐愈疗、创意资本化等课题。

     

    Board the TxD and explore the future design space
    2016/11/02 – 11/07

    The workshop theme of the 2016 Design Day Marathon is: Board the TxD and explore the future design space. The purpose of this event is to attract young students who are interested in emerging design fields and hot fashion events for short-term design training. A total of 11 international workshops were arranged within two days, and 200 students and industry elites participated. These workshops include: VR film creation, advertising media and marketing, live visual art, interactive game design, experimental animation art, intelligent product development, French story photography, art music healing, creative capitalization and other topics.

     

    2016设计马拉松统计数据 / 2016 Design Day Marathon Statistics

    参与地区 / Countries & Regions:4

    参与高校 / Schools:35

    参与专家 / Experts:10

    工作坊学员 / Workshop Participants:200

    工作坊导师 / Workshop Tutors:10

    工作坊方案 / Workshop Projects:20

    支持学校 / Supporting Schools:15

    支持媒体 / Support Media:8

    学术委员 / Academic Committees:15

    组委会 / Organizing Committees:18

  • 设计马拉松问答集 / DDM Questions and Answers

    设计马拉松的目的为何?/ What is the purpose of the Design Day Marathon?

    设计马拉松透过前沿的教学手段与设计工具,推动学生快速融入跨学科的知识学习,透过与传统不同的研究方法让设计教学翻转为“先学后教”模式,其三个目的分别是:

     

    一、探索非常规的设计教学模式

    与一般设计课程的产出不同,设计马拉松采取了非常短的时间来完成一个学期所产出的设计内容。过去一学期的设计课程有四个月,其中包含冗长的设计调研、设计草案、用户研究、设计成果等。学生们投入在设计任务上时间很长,因此他们面对课程产出的心态也较为松散,这也导致学期末成并不如预期的全面且完整。设计马拉松作为一种激发学生设计协作的教学手段,目的就是在所限定时间内提出初步解决方案,在过程中鼓励各团队介绍自己方案,然后根据可行性、传播性等标准对进行点评与进一步学习。此外,设计马拉松也强调动手,以解决实际问题为目标,基于项目式学习、探究式学习等手段,为不同领域的设计学员打造特色设计课程。

     

    二、提升同学们的学习能动性

    过去,学生在自己院校内的可比对象只有身边同学们,很难会有机会进行跨校学习。设计马拉松的组队来自于打通后的跨校成员,会自然形成良好的竞争机制。因为有竞争就有比较,参与课题的国内外学生可透过相互学习比较的过程产生积极向上的态度,有效打破同学们在其自身院校学习期间养成的舒适圈,此外更能发现不少学员在进入队伍后的心态有所改变,从参与团队设计项目过程中产生强大的团队合作意愿。跨校工作坊的学习方式让来自于不同院校的师生们打散进入课题组,让项目团队的组成具备足够多样性,因此学生们在参与学习的过程中可大幅提升自身荣誉感及参与度,并加速学员们的主观能动性。

     

    三、更好地融入国际语境下的设计教学

    跨文化的设计问题很少会有单一答案,多数情况下的解决手段会按照地区文化的不同产出不一样的设计方案。在学校里的学习也如是,学生们仅凭各自文化的视角与经验很难解决全球性的设计问题。设计马拉松使得完全不同地区的设计学生们在跨文化小组中相互学习,从全新角度去理解全球性事务,在加强熟练彼此之间设计技能的同时,学员们也被自然的融入到国际化的设计语境中。在建立团队合作的密切关系之际,有助于发挥同学们之间的同理心,以至于更好考虑到具备多样性与全球化的设计解决方法。此外,由于指导老师来自于全球院校,透过英语的教学和工作坊汇报,可帮助跨国老师与同学们了解其自身与队友间的文化差异,透过全球化的协同设计行动,让设计产出的过程当中更为宏观而且覆盖全面。

     

    Through cutting-edge teaching methods and design tools, Design Day Marathon promotes students to quickly integrate into interdisciplinary knowledge learning, and transforms design teaching into a "learn first, then teach" model through research methods different from traditional ones. Its three purposes are:

    1. Explore unconventional design teaching models

    Unlike the output of general design courses, the Design Day Marathon takes a very short time to complete the design content produced by a semester. The design course in the past semester has been four months, which includes lengthy design research, design drafts, user research, design results and so on. Students spend a lot of time on design tasks, so they have a looser attitude towards course output, which also leads to the end of the semester is not as comprehensive and complete as expected. Design Day Marathon, as a teaching method to stimulate students' design collaboration, aims to propose preliminary solutions within a limited time, encourage each team to introduce their own solutions during the process, and then evaluate and further study based on criteria such as feasibility and dissemination. In addition, the Design Day Marathon also emphasizes hands-on, aiming to solve practical problems, based on project-based learning, inquiry-based learning and other means, to create characteristic design courses for design students in different fields.

     

    2. Improve students' learning motivation

    In the past, students were only comparable to their classmates in their own schools, and it was difficult to have the opportunity to study across schools. The team of the Design Day Marathon comes from the cross-school members after getting through, which will naturally form a good competition mechanism. Because there is competition, there are comparisons. Students at home and abroad who participate in the project can develop a positive attitude through the process of mutual learning and comparison, which can effectively break the comfort zone developed by the students during their studies in their own institutions. In addition, they can discover a lot of After entering the team, the mentality of the trainees has changed, and a strong willingness to work as a team emerges from the process of participating in the team design project. The learning method of the cross-school workshop allows teachers and students from different institutions to break up into the research group, so that the composition of the project team has sufficient diversity, so students can greatly enhance their sense of honor and participation in the process of participating in learning degree, and accelerate the subjective initiative of the students.

     

    3. Better integration into design teaching in an international context

    Cross-cultural design problems rarely have a single answer. In most cases, the solution will produce different design solutions according to different regional cultures. The same is true of learning in school, where it is difficult for students to solve global design problems based on their own cultural perspectives and experiences. The Design Day Marathon enables design students from completely different regions to learn from each other in cross-cultural groups and understand global affairs from a new perspective. While strengthening their design skills, students are also naturally integrated into international design. in context. When building a close relationship of teamwork, it helps to develop empathy among the students, so as to better consider the design solutions with diversity and globalization. In addition, since the instructors come from universities around the world, English teaching and workshop reports can help multinational teachers and students understand the cultural differences between themselves and their teammates. The process of outgoing is more macro and comprehensive.

     

    马拉松每年的主题有什么特殊之处?/ What is so special about the annual theme of the marathon?

    设计马拉松的主题年年都和国际发生的重大事件绑定,其目的是希望老师与学员们能够更关注当下的社会发展。这些主题从适老化改造、数字鸿沟消除、疫情期间生活与学习到社会福祉的可持续发展,无一不和热点的趋势与全球动态产生强关联。

    The theme of the Design Day Marathon is tied to major international events every year. The purpose is to hope that teachers and students can pay more attention to the current social development. These themes range from age-appropriate transformation, closing the digital divide, living and learning during the pandemic, to sustainable development of social well-being, and all trends and hotspots are strongly linked to global dynamics.

     

    设计马拉松工作坊与传统工作坊有何不同?/ How is a Design Day Marathon workshop different from a traditional workshop?

    “马拉松”顾名思义就是个竞赛,与来自国内外的师生组队参赛,透过竞争机制来执行所交付的设计任务。在设计马拉松的组队中,由于指导老师来自于国内外优秀院校,学员的构成也是从不同优秀高校里精挑细选,这样的国际化设计团队的安排,自然会形成良好的内部竞争机制。有竞争就有比较,设计马拉松透过竞赛形式的安排,打破了多数同学们在其本校学习的舒适圈,让参与活动的学生们能够在具备竞争性的设计过程中产生积极的动力,并让整个设计环节充满赛事过程中的趣味性。

    不同于7天工作坊或14周设计课程,设计马拉松工作坊提供了一个适中的,近一个月的设计挑战,实施节点包含开题、中期及最终答辩,其过程也参照本科毕业设计指导环节的结构来规划。简而言之,设计马拉松工作坊是一个具备传统毕业设计全流程的设计挑战,因其时间紧凑,学员们必须在一个月内产出等同毕业设计的成果,这也成为执行过程中学员们所需面临的最大挑战。此外,设计马拉松的合作对象来自于国内外高校的同学,这样既能在跨文化的语境里面彼此熟悉,也能激励学员们更加努力地代表自己所属院校,给共同产出的优秀设计成果一起努力。

    "Marathon", as the name suggests, is a competition. Teams of teachers and students from home and abroad will participate in the competition, and the assigned design tasks will be executed through the competition mechanism. In the Design Day Marathon team, since the instructors are from excellent colleges and universities at home and abroad, and the composition of students is also carefully selected from different excellent colleges and universities, such an international design team arrangement will naturally form a good internal competition mechanism . If there is competition, there will be comparison. Through the arrangement of competition, the Design Day Marathon breaks the comfort zone of most students in their own school, so that the students participating in the activity can generate positive motivation in the competitive design process, and let the students participate in the competition. The whole design process is full of fun during the competition.

    Different from the 7-day workshop or the 14-week design course, the Design Day Marathon Workshop provides a moderate, nearly one-month design challenge. The implementation nodes include question opening, mid-term and final defense. The process also refers to the structure of the undergraduate graduation design guidance link. to plan. In short, the Design Day Marathon workshop is a design challenge with the whole process of traditional graduation design. Due to the tight time, the students must produce the results equivalent to the graduation design within one month, which has also become the focus of the students during the implementation process. biggest challenge to face. In addition, the partners of the Design Day Marathon are students from colleges and universities at home and abroad, so that they can not only get acquainted with each other in a cross-cultural context, but also encourage the students to work harder to represent their own colleges and universities, and contribute to the excellent design results jointly produced work together.

     

    设计马拉松工作坊在课题命题上有什么举措?/ What measures does the Design Day Marathon Workshop have on the topic proposition?

    马拉松每年的主题都和当下社会需求相关,其目的是希望学员们能够更为关注社会与国际大趋势。过去活动中所关注的主题从适老化改造、数字鸿沟消除,到疫情期间的线上生活与学习,无一不和当时的社会动态产生强关联。此外,围绕着每年主题的设计子课题也尽可能触达到企业的需求,由指导老师们所提出的课题中,能看到不少和企业绑定的合作实题,这可以帮助学员们将其设计动力转换至未来到该企业实习与工作的动力。并且在短时间之内落实设计教育的诉求,为社会提供更具有创新与实际价值的设计服务。

    The theme of the marathon every year is related to the current social needs. The purpose is to hope that the students can pay more attention to the social and international trends. The topics of concern in past events, ranging from aging-appropriate transformation and elimination of the digital divide, to online living and learning during the epidemic, are all strongly related to the social dynamics at that time. In addition, the design sub-topics around the annual theme also meet the needs of the enterprise as much as possible. Among the topics proposed by the instructors, there are many practical cooperation problems tied to the enterprise, which can help the students to put their The power of design is transferred to the power of internship and work in the company in the future. And in a short period of time to implement the demands of design education, to provide the society with more innovative and practical design services.

     

    设计马拉松的重要合作机构有哪些?/ Who are the important partners of the Design Day Marathon?

    联合国教科文组织国际创意与可持续发展中心、中国教育网络电视台、凤凰网、北京国际设计周、北京设计学会、腾讯社会研究中心等机构先后参与合作主办

    International Center for Creativity and Sustainable Development under the auspices of Unesco, China Education Television, Phoenix net,Beijing Design Week,Beijing Design Society,Tencent Social Research Center.

     

    设计马拉松的重要合作院校有哪些?/ Who are the important partner schools of Design Day Marathon?

    意大利米兰理工大学设计学院、意大利米兰语言和传播自由大学、美国加州大学河滨分校、西班牙赫罗纳大学媒体学院、韩国国民大学技术设计研究院、韩国祥明大学公共设计中心、澳大利亚科廷大学设计与建筑环境学院、匈牙利佩奇大学建筑学院、泰国宋卡王子大学数字媒体系、马来西亚多媒体大学、印尼建国大学设计学院、台湾中原大学商业设计系、澳门理工学院艺术高等学校、广州美术学院工业设计学院、北京航空航天大学机械学院工业设计系、北京邮电大学数字媒体与设计艺术学院、西南交通大学建筑与设计学院、中央音乐学院、北京工业大学艺术设计学院、北京信息职业技术学院、北京印刷学院、丽江文化旅游学院、鲁迅美术学院、南京信息工程大学艺术学院、南京艺术学院工业设计学院、南开大学文学院、四川大学艺术学院、天津美术学院动画艺术系等

    Politecnico di Milano,Libera Università di lingue e comunicazione IULM MILANO,University of California, Riverside,School of Media, University of Girona, Spain,Kookmin University Institute of Technology Design,School of Design and Built Environment, Curtin University, Australia; School of Architecture, University of Pecs, Hungary; Department of Digital Media, Prince of Songkla University, Thailand; School of Industrial Design, Guangzhou Academy of Fine Arts, Department of Industrial Design, School of Mechanical Engineering, Beihang University, School of Digital Media and Design Art, Beijing University of Posts and Telecommunications, School of Architecture and Design, Southwest Jiaotong University, Central Conservatory of Music, School of Art and Design, Beijing University of Technology, Beijing Information Vocational Technology College, Beijing Institute of Graphic Design, Lijiang Institute of Culture and Tourism, Luxun Academy of Fine Arts, School of Art of Nanjing University of Information Technology, School of Industrial Design of Nanjing University of the Arts, School of Literature of Nankai University, School of Art of Sichuan University, Department of Animation Art of Tianjin Academy of Fine Arts

     

    设计马拉松的参与学生分布哪些国家地区?/ Which countries are the participating students of the Design Day Marathon?

    自2016年开始至今已集结十多个国家,包括:中国、印尼、希腊、美国、马来西亚、泰国、英国、澳大利亚、韩国、俄罗斯、新加坡、葡萄牙、德国等

    Mainly distributed in 12 countries, including: China, Indonesia, Greece, the United States, Malaysia, Thailand, the United Kingdom, Australia, South Korea, Russia, Singapore, Portugal, Germany.

     

    我如何访问设计马拉松的官网相关活动网站?/ How do I access the Design Day Marathon's official website related event website?

    设计马拉松官网 / Design Day Marathon official website: https://www.designmarathon.cn/

    设计马拉松油管频道 / Design Day Marathon YouTube Channel: https://www.youtube.com/c/DesignMarathon

    2021年设计马拉松即兴直播间(美啊)/ 2021 Design Day Marathon Impromptu Live Room (Meia): http://meia.me/course/170175

    2020年设计马拉松即兴直播间(美啊)/ 2020 Design Day Marathon Impromptu Live Room (Meia): http://meia.me/course/169968

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