• 简介 / About

    设计马拉松 / DESIGN DAY Marathon

    作为北京设计周期间最重要的学术活动之一,“设计马拉松”是由北京服装学院与北京设计学会联合发起的公益性大型国际工作坊,涵盖国内外多所高校和机构,如:北京航空航天大学、北京邮电大学、四川大学、鲁迅美术学院、中央美术学院、天津美术学院、南京艺术学院、中国音乐学院、云南艺术学院、台湾中原大学、意大利米兰理工大学、澳大利亚科廷大学、匈牙利佩奇大学、韩国祥明大学、韩国国民大学、腾讯社会研究中心、凤凰网等。“设计马拉松”以工作坊为核心,结合圆桌、设计行走与巡展等新形态教育手段,打造国际性的设计教育平台,搭建学校、教师、学生和行业界之间的沟通桥梁。秉承其开放性的本质,联结国内外各大高校、研究机构、政府部门、私人企业等自身优质资源,共创设计教育与设计产业的未来价值。

     

    自2016年开始至今,设计马拉松已集结十多个国家百所高校共同参与,超过千名青年设计学员积极参与。工作坊平台为各类文化、艺术等相关项目的实践与共建提供了有力推动,促进了产业与学术之间的共赢,同时为企业和机构解决了棘手的设计问题。相较于常规的工作坊,设计马拉松有着非常特殊的属性。首先,拥有较长的时间安排和更高的工作要求,确保学员们能产出更完整的成果;此外,具有明确竞赛性质,招生初期进行筛选,确保导师能够指导优质学员,并确保组内学员之间的专业能力较为平均;最后,工作坊的导师和学员来自国内外不同院校,这种跨文化语境让他们能够相互认识,共同探索新技能,并融入国际化学习环境,为学员们带来独特的学习体验。

     

    设计马拉松秉持“⼈类命运共同体”观念,在全球共同关注重大发展议题与联合国可持续发展⽬标的引领之下,在过去8年的努力下,已经逐步构建出一个开源共创、交叉学科、跨越⽂化的国际化实践教学与交流平台。

     

    As one of the most important academic activities during Beijing Design Week, "Design Day Marathon" is a large-scale non-profit international workshop jointly initiated by Beijing Institute of Fashion Technology and Beijing Design Society, many universities and institutions in China and other areas or countries, such as Beihang University, Beijing University of Posts and Telecommunications, Sichuan University, Lu Xun Academy of Fine Arts, Central Academy of Fine Arts, Tianjin Academy of Fine Arts, Nanjing University of the Arts, China Conservatory of Music, Yunnan Arts University, Taiwan Chung Yuan Christian University,Politecnico di Milano, Curtin University, Pécs University Hungary, Sangmyung University, Kookmin University, Tencent Research Center of Society, Ifeng.com, etc. . "Design Day Marathon" takes workshops as the core, combines Round Tables, Design Walks, and Exhibition tours, and other new forms of education to create an international design education platform and build a communication bridge between schools, teachers, students, and the industry. Adhering to its nature of openness, it connects China and international universities, research institutions, government departments, private enterprises and other high-quality resources to create the future value of design education and design industry.

     

    Since its inception in 2016, Design Day Marathon Workshop has attracted hundreds of colleges and universities from more than ten countries to participate, and more than a thousand young students have actively participated. The workshop provides a strong impetus for the practice and co-construction of various cultural, artistic, and other related projects, promotes a win-win situation between industry and academia, and solves difficult design problems for enterprises and institutions. Different from conventional workshops, the Design Day Marathon Workshop has very special attributes. First of all, it has a longer work schedule and higher requirements to ensure that the students can produce more complete results; in addition, it has a clear competition, and screening is carried out at the beginning of enrollment to ensure that the tutors can guide high-quality students and ensure that the professional ability of the students in the group is relatively equal; finally, the instructors and students of the workshop come from different institutions at China or other countries or districts. This cross-cultural context allows them to get to know each other, explore new skills together, and integrate into an international learning environment, providing students with a unique learning experience.

     

    Adhering to the concept of "Community of Human Destiny", and under the guidance of the major development issues of global concern and the United Nations' Sustainable Development Goals, Design Day Marathon has gradually built up an open source co-creation, cross-disciplinary, and cross-functional international practical teaching and exchange platform over the past eight years.

     

    2016-2024设计马拉松统计数据 / 2016-2024 Design Day Marathon Statistics

    参与地区 / Countries & Regions:70+

    参与高校 / Schools:600+

    参与专家 / Experts:330+

    总报名学员 / Total Participants:10000+

    工作坊学员 / Workshop Participants:2000+

    工作坊导师 / Workshop Tutors:310+

    工作坊方案 / Workshop Projects:350+

    直播间数量 / Live Streamings:80+

    直播观看量 / Live Streaming Views:360000+

    支持学校 / Supporting Schools:97

    支持媒体 / Support Media:20

    学术委员 / Academic Committees:11

    组委会 / Organizing Committees:18

     

    2024年设计马拉松 / 2024 DESIGN DAY MARATHON

    新物种

    2024/09/14 – 09/28

    新物种具备两个字面意义。一是自然界中的新生物种,代表了在生物层面的新发现;二是指创意领域中的新概念,表达了基于现实生活的灵感创造。在自然界中,新物种指的是具有独特形态、遗传特征和生态习性的新发现生物种群。这些新物种可能是自然进化的结果,也可能是由人类引入或创造的。而在创意领域中,新物种指的是创作者创造的全新角色、形象或概念。例如,AIGC可以被看作是类似于新物种的“创意源”,它代表了AI在创意领域中的新角色。通过AIGC,设计师可以以前所未有的方式生成和探索设计理念。此外,AIGC具有独特的智能和认知能力,能够超越人类,具有前所未有的自主性和创造性。让我们期待今年设计马拉松“新物种”的出现,于此激发设计师们的创造力和想象力,并为创意产业带来更多的灵感和创新思路。

     

    New Species

    2024/09/14 – 09/28 

    New species has two literal meanings. One is a newborn species in nature, which represents a new discovery at the biological level; the other refers to a new concept in the creative field, which expresses an inspired creation based on real life. In nature, new species refers to newly discovered populations of organisms with unique morphology, genetic characteristics and ecological habits. These new species may be the result of natural evolution or introduced or created by humans. In the creative field, on the other hand, a new species refers to a completely new character, image or concept created by the creator. For example, AIGC can be seen as a "creative source" similar to a new species, which represents the new role of AI in the creative field. Through AIGC, designers can generate and explore design ideas in an unprecedented way. In addition, AIGC has a unique intelligence and cognitive ability to surpass human beings with unprecedented autonomy and creativity. Let's look forward to the emergence of "new species" in this year's Designathon, which will stimulate the creativity and imagination of designers and bring more inspiration and innovative ideas to the creative industry.

     

    2024设计马拉松统计数据 / 2024 Design Day Marathon Statistics

    参与地区 / Countries & Regions:20+

    参与高校 / Schools:120+

    参与专家 / Experts:30+

    报名学员/Total Registration :810+

    工作坊学员 / Workshop Participants:500+

    工作坊导师 / Workshop Tutors:76

    工作坊方案 / Workshop Projects:100

    直播间数量 / Live Streamings:20

    直播观看量 / Live Streaming Views:105000

     

    2023年设计马拉松 / 2023 DESIGN DAY MARATHON

    先进的设计业务
    2023/09/14 – 09/30

    若要在AIGC时代成为设计业务领导者,最重要的能⼒有两项。第⼀,具备业务思维视⻆。只有深⼊了解客户需求和市场趋势,提升业务思维视⻆,才能把握⾏业机遇,提供更优质的服务;第⼆,具备有效的设计表达能⼒。加强设计能⼒、管控设计全流程、探索新的设计表达⽅式,不断提升效率才能满⾜客户不断变化的需求,从⽽成为AIGC时代的设计业务领导者。

     

    Advanced Design Business

    2023/09/14 – 09/30

    To be a design business leader in the AIGC era, there are two most important strengths. The first is to be able to think business-like. Only by deeply understanding customer needs and market trends, and by improving the way we think about business, can we grasp the opportunities in the industry and provide better services. Second, we need to have the power of effective design expression. Strengthening design power, controlling the entire design process, exploring new ways of design expression, and continuously improving efficiency are the only ways to satisfy the ever-changing needs of our clients so that we can become a leader in the design business in the AIGC era.

     

    2023设计马拉松统计数据 / 2023 Design Day Marathon Statistics

    参与地区 / Countries & Regions:46

    参与高校 / Schools:208

    参与专家 / Experts:16

    工作坊/Workshop :84

    工作坊学员 / Workshop Participants:349

    工作坊导师 / Workshop Tutors:56

    工作坊方案 / Workshop Projects:91

    支持学校 / Supporting Schools:35

    支持媒体 / Support Media:30

    学术委员 / Academic Committees:11

    组委会 / Organizing Committees:18

    新闻发送量/News Delivery Volume:59

    官网与自媒体关注度/Web and Self-media Attention:3000+

    直播间数量 / Live Streamings:10

    直播观看量 / Live Streaming Views:60000+

     

    2022年设计马拉松 / 2022 DESIGN DAY MARATHON

    优雅的生活
    2022/09/10 – 10/02

    世界正经历着前所未有的重置,尚未解除的疫情对人们的健康、经济和生活幸福感的持续影响,随之而来的是人们的担忧、感伤、焦虑,以及不确定感,这让我们的生活变的不优雅。值得庆幸的是,随着这个”重置”,人们渴望优雅的生活越发强烈,我们开始看到⼀个重获新生的时代正在形成,它有望使⼈们的⽣活变得更加美好。“优雅”并非备物质上的奢侈,并非名利上的支撑,也不需要一大堆追捧自己的人。“优雅”可以是更深层次的人际关系、可以是对未来采取的开放与包容态度、可以是更强烈的自我满足感、亦或是对⽣活更深刻的欣赏。
    今年的设计马拉松,让我们保有更宽阔的心胸、懂得可取可舍、谦卑有礼待人、关注地球危机、奉献社会大众、爱护朋友家人。让我们从疫情所打乱的生活中找到更优雅的生活态度,一起成为优雅的生活者。

     

    Graceful Life
    2022/09/10 – 10/02

    The world is going through an unprecedented reset. The ongoing pandemic continues to affect people's health, economy, and quality of life, leading to worry, sadness, anxiety, and uncertainty, making our lives seem ungraceful. Fortunately, this "reset" has also sparked a desire in people to live a more graceful life and we are beginning to see a rebirth of sorts that promises to make people's lives better. "Graceful" does not mean material luxury, nor does it require fame and wealth, or the approval of many people.

     

    2022设计马拉松统计数据 / 2022 Design Day Marathon Statistics

    参与地区 / Countries & Regions:46

    参与高校 / Schools:126

    参与专家 / Experts:12

    工作坊学员 / Workshop Participants:345

    工作坊导师 / Workshop Tutors:60

    工作坊方案 / Workshop Projects:59

    支持学校 / Supporting Schools:35

    支持媒体 / Support Media:20

    学术委员 / Academic Committees:9

    组委会 / Organizing Committees:21

    直播间数量 / Live Streamings:12

    直播观看量 / Live Streaming Views:50000

     

    2021年设计马拉松 / 2021 DESIGN DAY MARATHON

    设计可持续的福祉
    2021/09/11 – 10/02

    2021年的设计马拉松主题为“设计可持续的福祉”。人类的福祉(Human well-being)指的是健康幸福和物质上富足的生活状态。当前,我们常关注的可持续发展目标,其最终目的是提高人类福祉,满足当代人和后代人在物质和精神这两方面的需求。随着物质水平的提高,我们的社会出现了福祉族(Well-beinger)这些高度追求健康生活与幸福感的人群。福祉族追求的不仅仅是物质上的满足,而是通过调节心灵和身体来达到更为健康与幸福的生活状态。今年的设计马拉松集结来自30个地区76所高校300名学员,透过在线工作坊共同为自己和他人的未来生活设计与献策,最后共产出25个关注可持续发展的设计方案。此外,活动期间的直播间也吸引了6800名学员注册,以及观看人次4万人。

     

    Designing Sustainable Well-Being
    2021/09/11 – 10/02

    The theme for the 2021 Design Day Marathon is "Designing for Sustainable Well-Being". Human well-being refers to a state of health, happiness, and material abundance. The Sustainable Development Goals, which we often focus on today, are ultimately aimed at improving human well-being and meeting the material and spiritual needs of present and future generations. With the improvement of material level, there are well-being groups in our society who are highly pursuing a healthy and happy life. They strive not only for material satisfaction, but also for a healthier and happier life by adjusting their minds and bodies.

     

    2021设计马拉松统计数据 / 2021 Design Day Marathon Statistics

    参与地区 / Countries & Regions:30

    参与高校 / Schools:76

    参与专家 / Experts:12

    工作坊学员 / Workshop Participants:300

    工作坊导师 / Workshop Tutors:45

    工作坊方案 / Workshop Projects:25

    支持学校 / Supporting Schools:76

    支持媒体 / Support Media:16

    学术委员 / Academic Committees:15

    组委会 / Organizing Committees:18

    直播间数量 / Live Streamings:12

    直播观看量 / Live Streaming Views:36000

     

    2020年设计马拉松 / 2020 DESIGN DAY MARATHON

    马拉松即兴直播间
    2020/09/19 – 09/20

    2020年的设计马拉松主题为“马拉松即兴直播间”(Marathon Live Jam),由于受到疫情影响,此次设计马拉松无法线下举行,因而转变为线上直播形式,用以介绍个人或组织如何在2020年靠着强大的适应力让生活与工作变得美好。结合热点话题带出有学术深度的直播形节目,如:国际城市流行趋势、后疫情生活方式设计、远程协作方法、Hands-on线上绘画、虚拟圆桌会议、智慧健康设计等。本次设计马拉松的共邀请直播嘉宾150余名,吸引6800名学员注册并覆盖院校340所,共吸引观看人数6万人次。

     

    Marathon Live Jam
    2020/09/19 – 09/20

    The theme of the 2020 Design Day Marathon is "Marathon Live Jam". Due to the impact of the pandemic, this Design Day Marathon cannot be held in person, so it has been transformed into an online live broadcast format to introduce how individuals and organizations can adapt to the changes of 2020 and make life and work better. Combining hot topics to bring out live broadcast programs with academic depth, such as: international urban trends, post-pandemic lifestyle design, remote collaboration methods, hands-on online painting, virtual roundtable meetings, smart health design, etc.

     

    2020设计马拉松统计数据 / 2020 Design Day Marathon Statistics

    参与地区 / Countries & Regions:13

    参与高校 / Schools:340

    直播嘉宾 / Live Guests:150

    直播间数量 / Live Streamings:26

    直播观看量 / Live Streaming Views:58822

    支持学校 / Supporting Schools:41

    支持媒体 / Support Media:11

    学术委员 / Academic Committees:15

    组委会 / Organizing Committees:18

     

    2019年设计马拉松 / 2019 DESIGN DAY MARATHON

    青银共创未来

    2019/08/10 – 09/26

    2019年的设计马拉松主题为“青银共创未来”,冀望让跨代银发长者与青年设计师共同参与设计挑战,通过有系统的工作坊规划和安排,有效帮助学员们发掘“老的价值”,帮助大众理解“健康老化”概念,并认识“什么是老”。本次活动由北京服装学院艺术设计学院、西南交通大学国际老龄科学研究院共同发起,集结来自30个地区61所高校196名学员,产出20多个具商业价值的创新适老设计方案。

     

    Co-create Future with Youth & Elderly
    2019/08/10 – 09/26

    The theme of the 2019 Design Day Marathon is "Co-Creating a Future with Youth and Elders", with the goal of enabling cross-generational seniors and young designers to participate in design challenges. Through systematic workshop planning and arrangement, it can effectively help students discover the "value of the elderly", while helping the public understand the concept of "healthy aging" and understand "what it means to be elderly".

     

    2019设计马拉松统计数据 / 2019 Design Day Marathon Statistics

    参与地区 / Countries & Regions:30

    参与高校 / Schools:61

    工作坊学员 / Workshop Participants:196

    工作坊导师 / Workshop Tutors:18

    工作坊方案 / Workshop Projects:20

    支持学校 / Supporting Schools:11

    支持媒体 / Support Media:15

    学术委员 / Academic Committees:15

    组委会 / Organizing Committees:18

     

    2018年设计马拉松 / 2018 DESIGN DAY MARATHON

    设计更好的银发互联网用户体验
    2018/08/01 – 09/24

    2018年设计马拉松的主题是“设计更好的银发互联网用户体验”,活动跨越2个月,集结来自21个地区27所高校158名学员,从网站使用体验、社交软件体验、智能设备体验等三个方向的设计调研着手,最后共产出十二个方案,为老年人的生活、娱乐、健康、环境、幸福感等方向的需求进行策划与落地设计。本次设计马拉松由北京服装学院、台湾中原大学、澳大利亚科廷大学、韩国国民大学、韩国祥明大学、腾讯社会研究中心联合主办。同时间获得澳大利亚驻华使馆、大韩民国驻华使馆、腾讯视频、腾讯新闻、U40文化产业工作营、班德文创等机构大力支持。

     

    Designing Seniors Internet Experience
    2018/08/01 – 09/24

    In this year’s workshop, We will discuss the challenges that seniors face when using the internet, and then brainstorm ideas on how to make the web more accessible to them. We will also look at inspiring examples of companies that have done a great job in designing user-friendly websites for seniors.
     

    2018设计马拉松统计数据 / 2018 Design Day Marathon Statistics

    参与地区 / Countries & Regions:21

    参与高校 / Schools:27

    参与专家 / Experts:15

    工作坊学员 / Workshop Participants:158

    工作坊导师 / Workshop Tutors:12

    工作坊方案 / Workshop Projects:15

    支持学校 / Supporting Schools:9

    支持媒体 / Support Media:15

    学术委员 / Academic Committees:15

    组委会 / Organizing Committees:18

     

    2017年设计马拉松 / 2017 DESIGN DAY MARATHON

    24小时快速设计
    2017/09/20 – 09/22

    2017年设计马拉松的主题是:“24小时快速设计”,它是一个跨界的快速设计大赛,来自国际间约130位设计学员齐聚一堂,这是一个24小时不合眼的工作坊。本次设计马拉松同时也获得澳大利亚驻华使馆、大韩民国驻华使馆的支持。作为全线“短平快”的竞赛性质工作坊,设计马拉松为当下的设计教育创新提供了全新的尝试 。它既是一个设计加速器,用来协助企业进行设计课题的脑暴与转化,同时也是个国际设计师的社交平台,让参与大赛的学员们在加速认识彼此的同时还获得国际设计大咖的教学指导。

     

    24 Hours Rapid Design
    2017/09/20 – 09/22

    The theme of the 2017 Design Day Marathon is: "24-hour rapid design", it is a cross-border rapid design competition, about 130 design students from all over the world gathered together, this is a 24-hour workshop.

     

    2017设计马拉松统计数据 / 2017 Design Day Marathon Statistics

    参与地区 / Countries & Regions:7

    参与高校 / Schools:25

    参与专家 / Experts:10

    工作坊学员 / Workshop Participants:120

    工作坊导师 / Workshop Tutors:10

    工作坊方案 / Workshop Projects:15

    支持学校 / Supporting Schools:9

    支持媒体 / Support Media:10

    学术委员 / Academic Committees:15

    组委会 / Organizing Committees:18

     

     

    2016年设计马拉松 / 2016 DESIGN DAY MARATHON

    登上TxD号,探索未来设计空间
    2016/11/02 – 11/07

    2016年设计马拉松的工作坊主题是:登上TxD号,探索未来设计空间。本次活动的目的是吸引那些对于新兴设计领域和热点时尚事件有所关注年轻学员来进行短期的设计培训。两天之内共安排了11个国际工作坊,200位学生与行业精英参与其中。这些工作坊包括:VR电影创作、广告传媒与营销、现场视觉艺术、交互游戏设计、实验动画艺术、智能产品开发、法国故事摄影、艺术音乐愈疗、创意资本化等课题。

     

    Board the TxD and explore the future design space
    2016/11/02 – 11/07

    The workshop theme of the 2016 Design Day Marathon is: Board the TxD and explore the future design space. The purpose of this event is to attract young students who are interested in emerging design fields and hot fashion events for short-term design training. A total of 11 international workshops were arranged within two days, and 200 students and industry elites participated. These workshops include: VR film creation, advertising media and marketing, live visual art, interactive game design, experimental animation art, intelligent product development, French story photography, art music healing, creative capitalization and other topics.

     

    2016设计马拉松统计数据 / 2016 Design Day Marathon Statistics

    参与地区 / Countries & Regions:4

    参与高校 / Schools:35

    参与专家 / Experts:10

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